The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.qThese items then are finished with water- rather than chemical-based materials that emit potentially harmful gases.12 ... or (3) present a corporate image of environmental responsibility (see Figure 3.2 for Phillips Petroleum Company).14 A recent analysis ... Bluei thj. grtamtt Environmental, Regulatory, and Ethical Issues in Marketing Communications Chapter 3 laquot;4aquot;3a#39;* Responses to Environmental Problems.
|Title||:||Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications|
|Author||:||Terence A. Shimp|
|Publisher||:||Harcourt Brace College Publishers - 1997|