This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups.This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising ...
|Title||:||Advertising, Promotion, and New Media|
|Author||:||Marla R. Stafford, Ronald J. Faber|
|Publisher||:||M.E. Sharpe - 2005|