Advertising, Concepts and Strategies

Advertising, Concepts and Strategies

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Assignment: Given the existing structure shown in the diagram, develop a new organization chart for the company that you believe will better serve Nationala#39;s needs. ... amplifiers, tuners, turntables, and speakers a€” selling against manufacturers like Yamaha, Pioneer, JVC, and Sony. ... Agency B is a $25 million agency, also with a track record in car stereo products and an excellent creative reputation.

Title:Advertising, Concepts and Strategies
Author:Harold W. Berkman, Christopher C. Gilson
Publisher: - 1987


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