Advertising and Sales Management

Advertising and Sales Management

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For example, Maruti Suzuki Udyog Ltd. adopts differentiated marketing strategy. It markets different brands for different income groups like Maruti 800, Alto, Wagno R, A-Star, Ritz, Swift DZire, SX4, Grand Vitara, etc. In case of undifferentiatedanbsp;...

Title:Advertising and Sales Management
Author:Mukesh Trehan and Ranju Trehan
Publisher:FK Publications -


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