For example, Maruti Suzuki Udyog Ltd. adopts differentiated marketing strategy. It markets different brands for different income groups like Maruti 800, Alto, Wagno R, A-Star, Ritz, Swift DZire, SX4, Grand Vitara, etc. In case of undifferentiatedanbsp;...
|Title||:||Advertising and Sales Management|
|Author||:||Mukesh Trehan and Ranju Trehan|
|Publisher||:||FK Publications -|