Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.2012. Cutlip aamp; Centera#39;s effective public relations, 11th ed. Boston, MA: Pearson Prentice Hall. Davis, J. 2012. Advertising research: Theory and practice, 2d ed. Upper Saddle River, NJ: Prentice Hall. De Pelsmacker, P., and N. Dens, eds. 2009.
|Title||:||Advertising and Public Relations Research|
|Author||:||Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley|
|Publisher||:||Routledge - 2015-01-05|