Adventures in Misplaced Marketing

Adventures in Misplaced Marketing

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Examines the pragmatic realities of marketing decision making and marketing's limitations in influencing consumers.By computer or phone, technology holds great promise for major improvements in customer contact and service, but it ... A woman seeking repair information on her Oster bread machine was faxed a letter authorizing replacement from theanbsp;...

Title:Adventures in Misplaced Marketing
Author:Herbert Jack Rotfeld
Publisher:Greenwood Publishing Group - 2001-01-01


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