PANASONIC Matsushita Electric, Japana#39;s electronics giant, promoted a new personal computer targeted for use with the ... system auser friendly, a and licensed the US cartoon character Woody Woodpecker as its animated Internet guide. ... THE HYUNDAI MOTOR COMPANY Hyundai ofKorea enteredthe US auto market in 1986 only to find its marketing ... of laundry detergent tried to sell its product in Quebec, claiming that it was athe best one to use on especially dirty parts of the wash.
|Title||:||A short course in international marketing blunders [electronic resource]|
|Publisher||:||World Trade Press - 2009|