A Practical Guide to Entrepreneurship

A Practical Guide to Entrepreneurship

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A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. An academic version of the bestseller Starting a Successful Business, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.Writing in 1942, the economist Schumpeter echoed earlier scholars by writing of a#39; creative destructiona#39;, the force exercised by ... is seen as a good thing, reallocating resources away from those who use them less efficiently and towards those who use them better. ... Next came the CD, sales of which are stalling as MP3 players take over. Creative? Certainly. Destructive? Just look at the pile of obsoleteanbsp;...

Title:A Practical Guide to Entrepreneurship
Author:Michael J Morris
Publisher:Kogan Page Publishers - 2012-11-03


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