A Handbook of Intellectual Property Management

A Handbook of Intellectual Property Management

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This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.Every year, The Patent Office receives over 30, 000 patent applications and 34, 000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:the value of IPEU versus USbrand identitiesbuying and selling rightsbuilding an IP teamstart-ups and spin-outsacquisitions, flotation and liquidationmanufacturing and creative industriesconsumer goods and financial servicespatents, trade marks, copyright and design rightsaction against counterfeiting, piracy and competitorsNegotiations will be a normal first step in trying to resolve a dispute. Once the cause of the dispute has been identified and both parties have been advised by their own advisors of the relative strengths and weaknesses of their positions in theanbsp;...

Title:A Handbook of Intellectual Property Management
Author:Adam Jolly, Jeremy Philpott
Publisher:Kogan Page Publishers - 2004


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