A Framework for Marketing Management

A Framework for Marketing Management

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Aimed at undergraduates and MBA courses, this text focuses on key points of marketing management, such as how to analyze the market, how to develop strategies and how to deliver and manage effective marketing programmes.Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teaching supplements and an accompanying companion website.

Title:A Framework for Marketing Management
Author:Philip Kotler
Publisher: - 2003


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