The world's leading product management experts--authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers--each share one rule they think is critical to succeed in product management.Learn the Rules of Product Management from Leading Experts from Around the World Brian Lawley, Greg Cohen Laura Lowell ... You base your side of the debate on your market knowledge and your customer-focused approach; meanwhile, all your stakeholders continue to ... Early in my product management career, I battled the engineering team without being armed with the right data, and I lost.
|Title||:||42 Rules of Product Management|
|Author||:||Brian Lawley, Greg Cohen|
|Publisher||:||Happy About - 2010|