100 Great Branding Ideas

100 Great Branding Ideas

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Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the worlda€™s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the readera€™s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.One of the busiest little companies I know is PCS, a computer repair shop near my home. The first time I went there I asked to buy a new wireless router. Instead of asking me, a€œThis one or that one?a€ Panos, the owner, asked me a€œWhata#39;s notanbsp;...

Title:100 Great Branding Ideas
Author:Sarah McCartney
Publisher:Marshall Cavendish International Asia Pte Ltd - 2011-12-15


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